

How Should Security Vendors Engage With CISOs?
4 snips May 4, 2023
The podcast discusses the frustrations of a CISO bombarded with marketing emails and sales calls. It explores strategies for vendors to effectively engage with overwhelmed CISOs and the need for changes in targeted marketing. The chapter also emphasizes the benefits of sponsoring security conferences and the role of CISOs in evaluating new products. Efficient ways to gather information on valuable companies are highlighted, along with the hosts' interest in meeting industry professionals and their search for new talent.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Engaging with Vendors: Frustrations and Strategies
01:55 • 12min
The Value of Sponsoring and Showing Up at Security Conferences
13:57 • 3min
The Role of CISOs in Evaluating New Products and the Need for Changes in Targeted Marketing
17:04 • 4min
Engaging with CISOs: Efficient Ways to Gather Information
20:37 • 15min
Engaging with the Industry, Sponsor Mention, and Call for Audience Contributions
35:38 • 2min