Defense in Depth

How Should Security Vendors Engage With CISOs?

4 snips
May 4, 2023
The podcast discusses the frustrations of a CISO bombarded with marketing emails and sales calls. It explores strategies for vendors to effectively engage with overwhelmed CISOs and the need for changes in targeted marketing. The chapter also emphasizes the benefits of sponsoring security conferences and the role of CISOs in evaluating new products. Efficient ways to gather information on valuable companies are highlighted, along with the hosts' interest in meeting industry professionals and their search for new talent.
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