Dickie Bush Audio

I Filmed 3600 Ads In 72 Hours, Here's Exactly How

5 snips
Aug 2, 2025
A fast breakdown of how a 72-hour content sprint produced 3,600 ad variations. They describe the mansion shoot setup, team roles, and the math behind scaling. You hear the day-by-day filming structure and why podcast-style hooks worked for short ads. Key lessons cover batching, delegation, prep, and plans to 5x output next time using AI.
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ANECDOTE

Mansion Sprint Produced 3,600 Ad Variations

  • Dickie Bush rented a mansion and filmed ads across six micro-locations to create visual variety for the same scripts.
  • The shoot used 10 angles, two actors, two camera angles, five hooks, and three CTAs to produce 3,600 ad variations in 72 hours.
INSIGHT

Refilm Proven Angles To Avoid Ad Fatigue

  • Ad fatigue occurs when the messaging repeats but creative stays the same, driving rising costs because audiences see identical visuals repeatedly.
  • Refilming proven angles in new locations refreshes creative while keeping the same high-performing messaging.
ADVICE

Use One Master Teleprompter Document

  • Combine every script, hook, and CTA into one master document and load it into the teleprompter to film linearly by location.
  • This reduced decision overhead on set and let them shoot every hook and CTA once per location.
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