Look for Justin on socials! @justinkingpro @builtbetter_az

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In this episode of Coach Em Up, Tim Riley chops it up with performance coach Justin King — a guy who went from dreaming about abs to coaching Olympic gold medalists, NFL athletes, professional bodybuilders, and building his own brand, Built Better.

Justin opens up about the early days: obsessively attending Charles Poliquin seminars at 17, scraping together money from his grandma to invest in world-class mentorship, and his route to success without ever getting a CSCS.

They get into what really matters in the strength and conditioning world — results, obsession, and putting athletes first. Justin also shares game-changing insights on structural balance, hypertrophy myths, and his secret to counter chronic turf toe. If you’re a coach, athlete, or just someone hungry to learn and level up, this episode is loaded with perspective, laughs, and practical takeaways.

You want to know something that's quick, easy, and free? Subscribing to the coach em up channel! It helps us out a ton, and you'll never miss an episode again. Leave a like while you're at it, and comment to let us know who we should have on next!

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