The Builders Lean & MVPs APPLIED: Testing and Iterating Product & Services Ideas to Find Winners!
In this introspective episode of "The Builders," host Matt Levenhagen takes a deep dive into the philosophy of lean startups, beyond the surface of initial business launches, and applies it to internal business processes and ventures.
His refreshing take on minimizing risk and fostering innovation through rapid, iterative testing of products and services comes to life through real-life examples drawn from his decades-long experience in the trenches of entrepreneurship and internet marketing.
Matt discusses his journey from testing various special reports to hitting gold with a report on PPC advertising, which eventually morphed into a robust 200-page guide and associated products.
Listen in as he unravels how this lean startup approach allowed him to refine his business strategies over the years, leading to the evolution of his agency and its offerings. Moreover, Matt provides insights into his current suite of plugins developed under Unified Plugins, detailing the lean methodology in action within his product development process.
Key Takeaways:
- Lean startup principles can be effectively applied to product and service innovation within an established business, not just at the startup phase.
- Rapid, iterative testing with minimum viable products (MVPs) can save time and resources while finding the market fit.
- A successful product or service can evolve from a simple test, such as Matt's special report on PPC advertising, which grew into a larger, profitable venture.
- It's essential to gauge the market's response to a product or service before fully committing to its development.
- A lean approach can be applied to various business areas, from plugins and digital products to services and even marketing strategies.