When it comes to Instagram, it is so easy to get stuck in the cycle of chasing trends. Today’s guest, Michelle Gifford, is here to remind us that sustainable Instagram growth doesn’t come from constant performance! It comes from purpose. Michelle is an incredible Instagram strategist behind multiple six and seven-figure brands. She’s helped business owners grow their reach, amplify their voice, and drive real results without losing themselves in the algorithm. In this episode, we’re talking about what it really means to create content that converts, position you as the expert, and still feels good to make! We get into what’s working on Instagram right now, what you should stop doing, and how to reset your strategy if you feel stuck or discouraged! If you want to use Instagram as a true business growth tool, then this episode is for you!

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How to Drive Sales on Instagram. [0:04:32]
Some of the Trends That Are Performing [0:13:14]
How to Test Out New Content. [0:16:15]
Overcoming Common ‘Visibility’ Fears. [0:26:17]

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Ep. 228 - Filipe Carvalho