The Musers The Podcast Dallas Sweetheart - Episode 22
13 snips
Nov 19, 2025 
Kelli Finglass, director of the Dallas Cowboys Cheerleaders since 1991 and star of Netflix’s America’s Sweethearts, shares her journey from dance major to leading one of the world’s most iconic cheer teams. She discusses the pressures of managing auditions under TV scrutiny, the transformative impact of reality shows on team visibility, and unique behind-the-scenes stories. Kelli also addresses the challenges of balancing professionalism with the cheerleaders' athleticism, while reflecting on her long tenure and the evolution of the squad.
AI Snips
Chapters
Transcript
Episode notes
Performance Training Shapes Leadership
- Kelli traces her leadership to disciplined performance roles like drum major and dance training.
- Her background made directing the Dallas Cowboys Cheerleaders feel like a natural progression.
TV Came From A Desire To Showcase Talent
- Kelli pursued TV cautiously and championed a talent-focused portrayal rather than sensationalism.
- She helped originate the CMT show to highlight auditions and dance talent, not dating drama.
Vulnerability Increased Reach And Impact
- Netflix removed her editorial control but showed the value of vulnerability.
- Kelli found authentic flaws on camera helped viewers relate and inspired others.