Do Voters Sometimes Support Parties They Actually Disagree With?

In elections across democracies, we assume voters cast ballots for candidates whose policies align with their interests. But what happens when that's not the case? This week, we unpack a political puzzle from Japan: the Liberal Democratic Party (LDP) keeps winning elections despite voters consistently rejecting their policies.

Through groundbreaking research from Yale political scientist Shiro Kuriwaki, “Winning Elections with Unpopular Policies: Valence Advantage and Single-Party Dominance in Japan” we delve into why voters might choose candidates whose platforms they fundamentally disagree with. Is it trust, competence, or something more complicated?