DTC POD: How The Best Brands Are Built #239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTC
On this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how DTC plays into the bigger strategy, how to think about positioning yourself as a new brands, fighting for retail shelf space, finding scale, and much more.
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Carter Jensen - Senior Manager of Global Commerce (DTC) at General Mills
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated