The Healthtech Marketing Show Predictions for 2026
We’re closing out the year by looking forward. In this episode, you’ll hear a range of voices from across healthtech marketing, growth, PR, podcasting, and the Health Launchpad team as they share what’s already starting to shift beneath the surface—and what that means for the year ahead. Some of the predictions may feel inevitable. Others might make you a little uncomfortable. That’s usually a good sign.
A few patterns start to emerge as the conversation unfolds: How technology is quietly becoming less “innovative” and more… expected; how buying decisions are evolving in ways most marketing teams aren’t fully prepared for; and how the line between human judgment and machine influence keeps getting blurrier—sometimes in helpful ways, sometimes not.
We wrap with a final perspective on what’s likely to separate the companies that gain momentum from the ones that get stuck explaining themselves. It’s less about chasing the next shiny thing—and more about clarity, credibility, and proving impact where it actually counts.
If you’re heading into the new year wondering what really deserves your attention (and what can safely be ignored), this episode should give you plenty to think about—without handing you a checklist.
Topics Covered:
[00:00:00] A rapid-fire glimpse of what’s ahead
[00:00:09] Setting the stage for the year to come
[00:02:00] Why these perspectives matter right now
[00:03:00] The evolving role of virtual care inside health systems
[00:04:00] How intelligence, data, and care environments are starting to converge
[00:04:00] What’s changing behind the scenes in enterprise buying decisions
[00:05:00] The future of outreach, attention, and relevance
[00:06:00] Why physical presence is showing up in digital-first strategies
[00:07:00] Trust, risk, and proof in a more skeptical market
[00:09:00] How discovery and decision-making are being quietly rewritten
[00:10:00] New expectations for helping buyers move forward
[00:11:00] The changing role of video in serious B2B conversations
[00:12:00] Personalization at a scale most teams aren’t ready for
[00:13:00] Rethinking volume, focus, and what actually moves the needle
[00:15:00] Where automation helps—and where it starts to hurt
[00:16:00] Designing for speed, consistency, and long-term flexibility
[00:17:00] Creating work that machines can use as easily as humans
[00:18:00] What AI adoption looks like once it grows up
[00:19:00] The hidden costs of intelligence—and why they’re entering the conversation
[00:20:00] What will separate leaders from laggards in the next phase
[00:21:00] When experimentation turns into infrastructure
[00:23:00] How care delivery, creativity, and growth are settling into a new normal
[00:25:00] Final thoughts on what 2026 may demand of all of us
If you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.
Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!
Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.