Hey everyone, welcome back to another episode of Wise Words Book Summaries.

Today we will be summarising the second half of 'Influence' by Robert Cialdini.

Last week we explored the first three principles laid out in his book; Reciprocity, Commitment and Consistency, and Social Proof. This week, however, we will be summarising the remaining three; Liking, Authority, and Scarcity.

Remember, if you enjoy this episode, make sure to show us some love by leaving us a like, a comment or even better subscribe to our channel so you can be updated on when we next release an episode.

Next week we will be summarising 'The Age of Propoganda' by Anthony Pratkanis and Elliot Aronson, thus building on the influential principles laid out in this book, but more so in the direction of how they are abused on an everyday basis.

We hope you enjoy!

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Chapters:
00:00:00-Intro
00:16:58-Overview
00:01:16-Liking Principle
00:01:48-Physical Attractiveness
00:06:07-Similarity
00:09:49-Compliments
00:12:38-Contact
00:17:49-Conditioning and association
00:24:56-Cooperation
00:29:05-How to say no
00:30:52-Authority Principle
00:48:19-How to say no
00:54:45-Scarcity Principle
01:10:27-How to say no
01:11:13-Actionable Ideas
01:11:38-Compliment well
01:11:48-Using labels to create a reputation to uphold
01:16:49-Reference a weakness
01:17:51-Make information seem restricted
01:20:15-Give people the choice
01:23:05-Remind people of their commitments
01:23:31-Ask people for advice, not feedback/opinion
01:26:35-Top Take Aways

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