In this special episode of Ad Infinitum, Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes, President of Benztown and host of Chachi Loves Everybody, and Masa Patterson, VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI, an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time.
Listeners gain insights into how Spec AI empowers account executives to pitch ad concepts with ready-made spots, bridging the gap between creative vision and client buy-in. The episode also highlights the nuances of using generative AI responsibly, ensuring creativity remains central to the process while leveraging AI to save time and spark ideas.
Through a hands-on ad creation session for OXFORd, they showcase the platform's flexibility, demonstrating how it can craft compelling, custom-tailored audio that resonates with clients and audiences alike. This episode celebrates the intersection of AI and human creativity, emphasizing the potential for AI to enhance—not replace—the artistry of audio advertising.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.