The Near Memo Age cohorts & reviews, Apple’s Business Register, Google’s Visual Elements → Search complexity
How different age groups think about reviews: In a recent, large scale survey of attitudes and behaviors around reviews, Miriam Ellis uncovered some interesting facts about the different behaviors in different age groups
Evolution of Apple’s Business Register - Why isn’t Apple targeting the Enterprise: A great listing management interface particularly compared to Google’s new (but flawed) experience. Apple hasn’t gone after enterprise brands and suggests that the register be limited to 20 locations. Apple Maps is fully indexed in the Google search results. Apple’s could provide a viable alternative to Google and Yelp but the lack of investment and marketing seems to be holding them back.
Google’s Visual Elements Gallery demonstrates just how complicated search has become: Google’s newly announced Visual Elements Gallery, while an attempt to help developers understand the many elements in search, demonstrates just how complicated search has become. Does this complexity serve the search or confuse them?
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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