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Brand on Purpose

Getting Zero-Wasted: A Conversation with New Belgium Brewing CEO Steve Fechheimer (S4E2)

Apr 7, 2020
42:11

New Belgium Brewing CEO Steve Fechheimer joins Aaron to discuss how the beer company acts as a force for good. Founded in 1991, this B Corp Certified, Colorado-bred brewing company was built on the core beliefs of environmental stewardship, making world class beer, and having fun. Listen in to the pre-outbreak conversation to hear Aaron and Steve discuss the importance of beer culture and brand community, what it means to be a platinum certified zero-waste company, and how to bring craft beer to a more diverse audience. Aaron kicks the episode off highlighting New Belgium’s authentic and thoughtful approach to supporting the communities it serves during the COVID-19 outbreak, the Bar and Restaurant Relief fund, which will support food and beverage companies in the brewery’s manufacturing homes of Fort Collins and Asheville. Discover the buzz about this company and find where you can taste their beer at newbelgium.com.


Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy

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