

#688 - Scaling From $10m to $100 Million: The 9 Levers Of Revenue
Mar 18, 2025
Discover the essential Nine Levers that can propel your business from $10 million to $100 million. Learn the power of creating high-demand products and mastering pricing optimization for maximum revenue. Delve into innovative marketing strategies that spark urgency and genuine consumer interest. Uncover the science behind high-converting ads and landing pages, essential for any growth-oriented venture. With actionable insights and engaging anecdotes, this discussion is a must-listen for aspiring entrepreneurs!
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Insatiable Product Is The Primary Lever
- A "high appetite" product means customers have an insatiable desire for it and will actively seek it out.
- Without that magnetic demand you cannot reliably scale from $10M to $100M.
Focus On The Feature That Creates Obsession
- Pivoting to the subset of features that create insatiable appetite can unlock massive scale.
- Instagram succeeded by removing features and focusing on photo sharing, creating enormous demand.
Validate Demand With The ParkingâLot Test
- Use the "parking lot test": explain your product to strangers and see who follows you out to ask for it.
- Aim for roughly eight out of ten people to show enough interest to follow you.