312. The Final “Wave” of Self Storage Investing Is Here

16 snips

Sep 2, 2025

A new wave of wealth in self storage is on the horizon, offering opportunities for small to large investors alike. The shift from individual operators to consolidated models is reshaping the landscape. Key strategies include adapting to technological advancements and utilizing dynamic pricing for maximum revenue. With many mom-and-pop facilities already taken, timing is essential. Learn how to navigate these changes and seize profitable investments before the market becomes saturated. Don't miss out on this chance to catch the wave!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Third And Final Wave

The self-storage market is entering a third and final wave of wealth creation driven by consolidation.
Missing this wave means smaller investors will struggle to break in later.

ANECDOTE

Personal Wave Experience

AJ Osborne missed the first wave but successfully rode the second starting in the early 2000s.
He now warns listeners to prepare for the third wave before consolidation leaves fewer opportunities.

INSIGHT

From Mom-And-Pop To Consolidation

Historically the industry was dominated by mom-and-pop single operators, about 90% fifteen years ago.
That share has dropped to roughly 50% as consolidation accelerates.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

The final wave of wealth creation in self storage is here. After this, smaller investors will have a very tough time breaking into the industry.

I already missed out on the first wave, but successfully rode the second. Now, the self storage swell is starting again, but this time, small, medium, and large self storage investors will all benefit. Are you ready to ride?

I’ve been investing in self storage for two decades. I bought during the crash when everyone said I was crazy, called the self storage bubble before it ballooned, and am now

warning you about the new “wave” of wealth coming for self storage. Many mom-and-pop storage facilities have already been bought up during the second wave, taking us from 90% small investors in the market to only 50%. That number is shrinking every day, and your first or next self storage investment is being bought up.

How do you get in the game so you can profit heavily from what’s to come? I’m giving you the complete game plan, outlining the first two “waves,” how to take advantage of the third one coming, and even sharing a free resource you can use to get in the know before 99% of other investors. Self storage investors could be wealthier than ever before, but if you don’t own, you won’t catch the wave.

What you’ll learn in today’s show:

The final wave of self storage wealth that’s coming very soon
The old vs. new self storage model and how to create wealth with a small or struggling facility
How to run your storage facility like a business (and make it worth much more)
Why “consolidation” is coming, and only owners will profit from the change
The new technology that is about to change self storage investing forever

—

We’ll be hosting a live webinar in September diving into how AI is changing the self-storage industry. Make sure you don’t miss it—sign up for our newsletter today and you’ll be the first to get the official date and registration link! https://ajosborne.com/newsletter

Grab AJ’s Book https://www.selfstorageincome.com/book

NowMetrics https://nowmetrics.co/