About This Episode:
Bridget Brennan is CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership).

She is one of the world’s leading authorities on women consumers. She is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team, and was named a “Woman to Watch in Retail Disruption” by the social think tank Remodista. She is also a regular contributor for Forbes.com on the topic of women consumers.

Find out more about Bridget at:
http://thefemalefactor.com/

See the Show Notes: www.jeremyryanslate.com/557

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557: Why She Buys, Understanding the Female Factor | Bridget Brennan