

3 AI Agents Every Real Estate Agent Should Build | Ai Lab Session with TWIN
Jun 22, 2025
Join Jacob Bank, CEO and co-founder of Relay.app, as he dives into the world of AI automation specifically for real estate agents. He shares actionable insights on building three essential AI tools: a personalized listing notifier, a social media listing generator, and an active client analyzer. Jacob discusses how these innovations can streamline workflows and enhance client experiences, saving agents valuable time. Learn how to engage clients with tailored communication and create efficient social media strategies to boost your real estate operations!
AI Snips
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Transcript
Episode notes
Use Clear, Filtered Triggers
- Start AI automations with a clear trigger like an email received or new row in a spreadsheet.
- Use filters on triggers to ensure workflows activate only on relevant data.
Leverage AI with Client Data
- Combine email content and client database as inputs for AI to match clients to listings.
- Use AI to generate personalized email drafts for each suitable client automatically.
Automate with Human Oversight
- Add an iterator to your workflow to loop through AI-generated client emails and send them automatically.
- Include a human-in-the-loop review step before sending emails to ensure quality control.