Imagine Never Having To Launch Again & Make More Money (with Ross O’Lochlainn)

I had an inspiring, refreshing and insightful discussion about marketing with my guest, Ross OLochlainn. Ross, a former engineer turned marketing strategist, runs ​Conversion Engineering​, a company dedicated to helping education entrepreneurs sell their programs more effectively without relying on the exhausting launch model. The central theme of the discussion revolves around the idea that marketing should feel good and right for both marketers and their audience. Ross emphasizes that while many marketing strategies work effectively, they must align with a marketer's style, intended lifestyle and be sustainable. The conversation explores the importance of finding a marketing approach that doesn't lead to burnout or avoidance. Ross highlights the need to balance fundamental effectiveness (achieving results) and personal effectiveness (enjoying the process). He explains how many marketers become trapped in a cycle of launching because it works but eventually grow to resent it due to the stress and exhaustion it brings. The discussion also delves into the concept of being "open for business every day..." meaning not having to open and close your shopping cart (ever again). Ross shares that this approach can be applied to various business models, including membership sites, courses, coaching programs, and newsletters. Addressing the scarcity aspect, Ross challenges the traditional notion that marketing campaigns must have hard deadlines and closing carts. He suggests that marketers can create moments in time for their audience to consider making a purchase without the need for excessive urgency and scarcity tactics. Bradley and Ross discuss different strategies for engaging and inviting potential customers, such as themed quarterly cycles and monthly themes to entice new members to join consistently and periodically. They also touch upon the frequency of marketing emails, with Ross advocating for sending emails on days when you want to generate revenue. He highlights the importance of sending valuable content to build trust. As for tools, Ross expresses his fascination with AI and some of his favourite tools right now. I have no doubt you'll love this conversation, so grab a drink of delicious, a notebook and be prepared to be inspired by this conversation with no other than -- Ross O'Lochlainn! Sign up for Ross' eBook & Newsletter at ​OpenEverydayBook.com​ Join the Majik Mind Creator Community at https://MajikMedia.com/Majik-Mind Apply to become a Majik Partner at https://MajikMedia.com/Partner Get 1-1 Business & Life Alignment Coaching with Bradley at https://MajikMedia.com/Coaching