Andy Hunter, founder and CEO of Bookshop.org, discusses creating an indie version of Amazon, supporting local bookstores, challenges faced, expansion goals, the importance of bookstore recommendations, and favorite books with a mathematical component.
Bookshop.org is an online book retailer that shares profits with independent bookstores, aiming to redirect a portion of online book sales away from dominant platforms like Amazon.
Bookshop.org has successfully raised over $28 million for local bookstores in the US, supporting about 80% of independent bookstores associated with the American Bookseller Association and helping them survive during the pandemic.
Deep dives
Bookshop.org: Supporting Independent Bookstores
Bookshop.org is an online book retailer that shares profits with independent bookstores. Founded by Andy Hunter, the platform allows customers to easily support local bookstores while shopping online. With over 1,900 independent bookstores associated with Bookshop.org, it aims to make a systemic change in the book-selling industry by redirecting a portion of online book sales away from dominant players like Amazon. The platform offers curated booklists and plans to expand to support ebook sales in the future.
The Journey of Bookshop.org
Andy Hunter, the founder of Bookshop.org, shares the journey of creating the platform. Originally conceptualized as an indie version of Amazon, the idea was to provide independent bookstores with an online presence and offer customers an easy way to support local bookstores when shopping online. After facing challenges in securing funding and investors initially, Bookshop.org launched in January 2020, just weeks before the pandemic hit. The online sales boom during the pandemic accelerated the platform's growth, helping hundreds of bookstores survive.
Challenges and Successes of Bookshop.org
Building and managing Bookshop.org was a challenging and intense process. The team faced technical issues, tight timelines, and high demand during the early months. However, they successfully kept the website from crashing and expanded their team. The platform has raised over $28 million for local bookstores in the US and supports about 80% of independent bookstores associated with the American Bookseller Association. While Bookshop.org is exceeding expectations, its founder aims for even greater market share to ensure the sustainable success of local bookstores.
Favorite Reads and the Importance of Books
Andy Hunter, an avid reader, shares his excitement about Benjamin Labatut's books. He particularly recommends 'When We Ceased to Understand the World' and 'The Maniac', which explore historical events and characters through fiction. Hunter emphasizes the power of books to expand one's consciousness and change the way we think. He highlights the importance of local bookstores in providing personalized recommendations and fostering a unique reading experience. Supporting independent bookstores through platforms like Bookshop.org helps ensure the continuation of diverse literary culture.
Bookshop.org is an online book retailer that donates more than 80% of its profits to independent bookstores. Launched in 2020, Bookshop.org has already raised more than $27,000,000. In this interview, Andy Hunter, founder and CEO discusses his journey to creating one of the most revolutionary new organizations in the book world. Bookshop has found a way to retain the convenience of online book shopping while also supporting independent bookstores that are the backbones of many local communities.
Andy Hunter is CEO and Founder of Bookshop.org. He also co-created Literary Hub.
Caleb Zakarin is the Assistant Editor of the New Books Network.