How to Crack the Amazon Product Management Interview | Behavioral + Product Design Explained

In this episode, we dive deep into how to crack Product Management interviews at Amazon and other top tech companies. You’ll learn how to structure behavioral answers using Amazon’s Leadership Principles, how to think through product design prompts step-by-step, and what interviewers are really looking for when they ask about impact, metrics, and prioritization. Featuring insights from experienced product leads across Amazon, Google, Intuit, and Tesla — this guide helps you master both the behavioral and product sense rounds with clarity and confidence.

What You’ll Learn

• The mindset Amazon looks for in Product Managers and why leadership principles matter so much.

• The best structure for behavioral answers (STAR and CAR) and how to quantify your impact.

• A repeatable framework for tackling product design questions clearly and confidently.

• How to balance user needs, business goals, and technical feasibility in your answers.

• Real examples — from Uber Eats redesign to Trader Joe’s delivery app — showing how to frame your thinking.

• A preparation roadmap for practicing and building your story bank before your next interview.

Timestamps

00:00 – Introduction: What Amazon evaluates in PM interviews

02:00 – Behavioral Interviews: Leadership principles and storytelling frameworks

05:00 – Product Design Round: Framework for problem solving and product sense

10:00 – Example: Improving Uber Eats and breaking down probing questions

15:00 – Example: Trader Joe’s delivery app and prioritization under constraints

18:00 – Final Tips: Practice structure, quantify results, and stay under two minutes per answer

Takeaways

Build a library of 8–10 behavioral stories that map directly to Amazon’s Leadership Principles.

Use STAR or CAR format to keep answers concise and measurable.

Always define success metrics when proposing product ideas or improvements.

Focus on clarity over creativity — structure wins interviews.

Rehearse stories aloud and record yourself to improve delivery and timing.

If you found this episode helpful, hit subscribe and drop a comment telling us which leadership principle you find toughest to demonstrate — we’ll break it down in the next video.

Tags

product management, amazon interview, product design, behavioral interview, amazon leadership principles, pm interview, interview preparation, star format, car format, product sense, product manager, career advice, google interview, tesla interview, intuit, product design framework, probing questions, leadership principles, customer obsession, disagree and commit, interview tips, mock interview, product strategy, product thinking, ux