Business Without BS How Craig Allen Built a £7M Frozen Meals Business
EP 308 - Craig is the CEO and founder of Gold Standard Nutrition (GSN) a healthy frozen meal business turning over £7M annually.
Craig recounts his entrepreneurial journey from early near-failures to creating a successful business, and shares how GSN evolved and overcame significant obstacles including supply chain issues, COVID-19, and Brexit.
We discuss the trials and tribulations of running a business, the importance of second chances, society's pivot towards health and fitness, the intricacies of hiring, with valuable advice on delegation, protecting business ideas, and managing business relationships.
Craig also explains why overfunded food brands qualify for the big bin of bullshit.
Chapters:
00:00 BWB with Craig Allen
00:39 The Journey of a Health Food Entrepreneur
01:05 Fear of Failure and the Drive for Success
02:10 From Uni to Entrepreneurship: The Birth of GSN
03:10 Embracing a Healthy Lifestyle in Business
04:35 The Evolution of Masculinity and Health
18:20 GSN's Impact: From Gyms to a Wider Audience
25:36 Challenges and Successes in the Food Industry
29:02 Looking Ahead: GSN's Future and Brexit's Impact
32:37 Building a Lean Business Model
33:20 The Emotional Toll of Redundancies
33:39 Promoting from Within and Office Culture
34:32 Family Involvement and Business Evolution
35:26 Challenges of Brand Building Outside London
38:08 The North-South Divide in UK Business
40:36 Expanding the Business and Hiring Strategies
43:35 The Future of Frozen Food and Microwave Myths
45:16 Addressing NHS Nutrition Needs
46:47 Insights on Entrepreneurship and Business Growth
55:35 Quickfire Round: Getting to Know Craig
01:04:44 Top Tips for Founders and Entrepreneurs
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