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The Startup Ideas Podcast
Faceless YouTubers, Millions of Views
Nov 30, 2023
Greg interviews Dru Riley, founder of Trends.vc, a newsletter and community for founders interested in new business ideas and markets. They talk about growing newsletter subscribers, opportunities for 'faceless' YouTube channels built using AI, systemizing companies, and more.
36:20
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Quick takeaways
- Co-registration is a strategy used by newsletters to monetize their subscriber base and earn commissions through performance marketing or sales funnel building.
- Engaged subscribers are crucial for successful newsletters, and metrics such as click-through rates and replies provide a more accurate measure of subscriber engagement.
Deep dives
Monetizing newsletters through co-registration
Co-registration is a strategy used by newsletters to earn money by referring subscribers to other newsletters. For every referral, the referring newsletter earns a commission. This allows them to monetize their subscriber base and potentially generate revenue through performance marketing or sales funnel building. The key advantage of co-registration is that the referring newsletter only pays for engaged subscribers, defined by specific criteria such as open rates or link clicks.
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