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The Startup Ideas Podcast
Faceless YouTubers, Millions of Views
Nov 30, 2023
Dru Riley, founder of Trends.vc, shares insights on the booming trend of faceless YouTube channels that leverage AI for content creation. He discusses innovative strategies for measuring email engagement and the importance of community connection over mere numbers. Dru also explores the monetization potential of these channels and the role of technologies like voice cloning in content creation. Lastly, he provides advice on navigating a flood of ideas while maintaining a stable business, encouraging entrepreneurs to embrace challenges for personal growth.
36:20
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Quick takeaways
- Co-registration is a strategy used by newsletters to monetize their subscriber base and earn commissions through performance marketing or sales funnel building.
- Engaged subscribers are crucial for successful newsletters, and metrics such as click-through rates and replies provide a more accurate measure of subscriber engagement.
Deep dives
Monetizing newsletters through co-registration
Co-registration is a strategy used by newsletters to earn money by referring subscribers to other newsletters. For every referral, the referring newsletter earns a commission. This allows them to monetize their subscriber base and potentially generate revenue through performance marketing or sales funnel building. The key advantage of co-registration is that the referring newsletter only pays for engaged subscribers, defined by specific criteria such as open rates or link clicks.
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