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#155 Folio: The $1.2B Opportunity Nobody Saw
Mar 12, 2025
Cathy Huang, Founder and CEO of FolioWorks, is on a mission to revolutionize internships by connecting companies with government subsidies to reduce hiring costs. She shares her personal journey into the tech world and the significance of making internships accessible to all. The conversation dives into unique pricing strategies for startups versus large enterprises and the startup's challenges in attracting enterprise customers. Cathy also highlights the evolving landscape of internships, emphasizing talent development and the importance of innovative solutions in a changing market.
40:02
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Quick takeaways
- Folio's innovative model significantly reduces internship costs by leveraging government wage subsidies, enhancing accessibility for students and companies alike.
- Kathy Wong envisions expanding Folio's reach to large enterprises, focusing on sustainability and growth through lasting contracts and streamlined processes.
Deep dives
Rapid Growth and Impact of Folio
Folio has gained significant traction since its inception, servicing over 1,000 students and 500 companies in just one year. The platform boasts an impressive $1.2 million annual run rate, primarily driven by startups, which have flocked to the service without the need for any marketing efforts. On average, Folio registers 10 new startup signups weekly, showcasing its demand in the market, as it saves companies five times more than the fees they pay. This value proposition not only alleviates financial burdens on startups but also creates a pathway for students to secure internships, which are critical for career development.
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