Side Hustle School Ep. 3210 - STORY: Canadian Bidets Modernize Bathroom Life
Oct 15, 2025
Bidets aren't just for Europe—one Canadian entrepreneur is on a mission to change bathroom habits in Canada. By testing demand online before investing in inventory, he created a successful business selling handheld bidets. With clever marketing strategies spanning social media and local ads, sales skyrocketed. Key takeaways include validating ideas and targeting your audience effectively. Plus, customers are buying multiple bidets per household, revealing unexpected market potential.
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Global Upbringing Sparked The Idea
- Ahmad Iqbal grew up moving across many countries which tuned him to spot cross-cultural gaps.
- He used that perspective to launch Nadif bidets targeting immigrants in Toronto familiar with bidets.
Validate Before You Stock
- Validate demand before buying inventory by launching a simple Shopify store and testing ads.
- Only purchase stock after you pre-sell enough units to justify the order size.
Sample, Test, Then Improve Packaging
- Source samples from suppliers (e.g., Alibaba) and test thoroughly to pick the best-performing product.
- Optimize packaging only after you confirm repeatable demand to avoid wasted effort.
