The Chillpreneur Podcast E43. Multipassionate, being original and getting stuff done with Rachel Aust
Apr 17, 2019
Rachel Aust is a multifaceted Nutritionist, personal trainer, wellness coach, and YouTube creator, known for her inventive approach to health and minimalism. In this engaging conversation, she dives into the challenges of being multi-passionate while building a successful brand. Rachel shares insights on overcoming excuses to enhance productivity, the importance of originality, and the power of effective time management. She emphasizes resilience as pivotal for entrepreneurship and the unique strengths introverts can bring to the table.
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Rachel's Start in Fitness and Blogging
- Rachel started her fitness journey in 2014 by going to a personal trainer with a friend.
- She began sharing recipes on Instagram that led to launching her blog Eat, Run, Lift which became her business foundation.
Advice for Multi-Passionate Creators
- To manage multi-passionate content, find a specific target audience for your niche.
- Be willing to divide your attention and create separate platforms if covering different topics.
Audience Separation and Cross-Over
- Different audience segments will prefer different content topics you create.
- Cross-over fans are rare but rewarding and can broaden interest across your niche topics.
