This week: how Steve Jobs and the industrial design team saved Apple.  Plus: the reason Jony Ive now has a chauffeur; one year with the Apple Watch; and we reveal the strange cultural phenomenon we’ve been secretly loving in an all-new What We’re Into.   Join our new Reddit community to discuss current episodes and submit and vote on story topics for future episodes! http://reddit.com/r/TheCultCast   This episode supported by   Freshbooks, the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster.  And I can vouch for this from experience, it also makes tax time a cinch.  Get started with a free trial at Freshbooks.com/cultcast, and please enter “CultCast” in the “How did you hear about us?” section!   Let’s face it, CultCloth isn’t for everyone.  But if you’re obsessive about keeping your iPhone, iPad, Mac, DSLR, glasses, and other gadgets in sparkling clean condition, you’ll love ‘em.  Check them out now at CultCloth.co, and use code “CultCast” at checkout to score a free 8x8 CleanCloth!   We also want to give Kevin MacLeod at incompetech.com a  thanks for the great music you hear on today's show.   On the show this week @erfon / @lkahney   Intro - Steve Jobs intros the iMac DV https://youtu.be/ngW5qCBRwxk?t=35m24s   Is this the Apple Car???? https://www.youtube.com/watch?v=zWQnfLLHyKo   Why the departure of Apple designer Daniel Coster matters http://www.cultofmac.com/422916/why-departure-of-apple-designer-daniel-coster-matters/   A year after its launch, it’s now clear that pretty much no one needs an Apple Watch http://qz.com/658010/a-year-after-its-launch-its-now-clear-that-pretty-much-no-one-needs-an-apple-watch/   Apple Watch shipments predicted to fall 25 percent this year http://www.cultofmac.com/422468/apple-watch-shipments-predicted-to-fall-25-percent-this-year/   Our blades! Gerber Curve (Leander) http://amzn.to/22yAb7M   Spyderco Paramilitary 2 (Erfon) http://amzn.to/1XySs3i   Kershaw Leek Knife http://amzn.to/22yAfnK