Golf IQ Are zero torque putters taking over?
8 snips
Oct 17, 2025 Chris Marchini, Director of Golf Performance and Innovation at Dick's Sporting Goods, shares his expertise on the rising trend of zero torque putters and their potential to dominate the market. He explains the retail demand and psychological factors influencing putter choice. Additionally, the discussion touches on the legitimacy of Max Fly golf balls and unique golf bag essentials that the hosts can't live without. Get ready for insights that could transform your game!
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Audit Your Bag In The Off-Season
- Assess your full 14-club bag during the off-season and address weak spots with a trusted fitter.
- Use the downtime to dial equipment that hindered your performance this year.
Marchini's Max Fly Conversion
- Chris Marchini switched to Max Fly six years ago because it matched his performance needs, not because it's an in-house brand.
- He found the ball checked his wedge-into-green criteria and kept it in his bag.
Spin Consistency Near The Green Matters Most
- Robotic and player testing showed Max Fly's spin profile tightens near the green, producing predictable wedge performance.
- Marchini judges golf balls primarily by their 130-yard-and-in behavior, not driver distance.