In mobile adtech you have two giants (Google and Facebook) and 5-7 major competitors, which we've called titans, and then hundreds if not thousands of additional ad networks.
Unity shook up the adtech space yesterday by announcing a merger with ironSource, largely to get its mediation and publishing platforms, and to get access to more data.
In this episode of Growth Masterminds, cross-posted from TechFirst with John Koetsier, we chat with Unity CEO John Riccitiello about why he pulled the trigger, and what Unity expects to gain by acquiring ironSource.
Growth Masterminds: mobile growth podcast