Boxing is known as the “Sweet Science,” but the name doesn’t quite do it justice. The amount of work, effort, blood, sweat, tears, and beatdowns is anything but sweet. But that doesn’t mean there aren’t so many powerful lessons to be learned from what my guest today, Ed Latimore, calls the “Hurt Business.” Today, Ed and I talk about how and why people either buy into you (or not), why the next win or loss is just a setup for the next experience of your life, the power of consciously choosing to start over in life and after setbacks, why you’re only as good as your last win, and why “old endings” are nothing more than “new beginnings.”

SHOW HIGHLIGHTS 00:00 – Intro & reconnecting 02:05 – Early podcast memories 04:05 – Building influence through storytelling 06:20 – The power of brand over product 08:40 – Writing the memoir: process and lessons 10:21 – You're only as good as your last win 17:06 – Everything is an audition 23:33 – When to throw in the towel 30:10 – Why most people shouldn’t box 33:22 – Fighting serious people comes at a cost 35:01 – Who chooses a life of combat? 39:32 – The worst guy to fight 46:00 – Identity, curiosity, and starting over 48:56 – How to connect with Ed 51:20 – Nobody’s coming to save you 52:33 – Final thoughts & wrap-up

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