Brian is one of the original three founders of Altra Footwear. Along with Jeremy Howlett and Golden Harper, he launched the business from his garage. In this episode we discuss what it is like starting a brand and navigating the different growth stages along the way. 

LMNT: drinkLMNT.com/HPO

deltaG: deltagketones.com - IG: @deltag.ketones

HPO Sponsors: zachbitter.com/hposponsors

Support HPO: zachbitter.com/hpo 

Zach’s Coaching: zachbitter.com/coaching

Zach’s Newsletter: substack.com/@zachbitter

Zach: zachbitter.com IG: @zachbitter Tw: @zbitter Substack: zachbitter.substack.com FB: @zbitterendurance Strava: Zach Bitter TikTok: @zachbitter Threads: @zachbitter

Brian: payaraflyfishing.com - IG: @brian_altra & @ultraflyfishing 

Endurance Training Series:

Episode 337: The Long Run Considering the Variables 

Episode 344: Endurance Training Simplified

Episode 346: Short Intervals Simplified   

Episode 348: Long Intervals Simplified   

Episode 352: Proper Aid Station Navigation

Episode 356: Easy Run - Simplified 

Episode 363: Mental Training For Endurance

Episode 366: Race Course Specific Training 

Episode 369: Speed Work Distribution & Double Threshold Sessions