#411 What does it take to build a business from the ground up that actually helps small businesses survive and thrive in a world dominated by Amazon? In this episode, host Kirsten Tyrrel sits down with serial entrepreneur Adam Haber, co-founder and CEO of Trellus, a same-day delivery platform designed to help local retailers compete with big-box giants. Adam shares how his journey from trading pits to tech startups led him to this mission-driven venture, how he went door to door to validate his idea, and why emotional intelligence and gritty resilience matter more than a perfect business plan. From his early hustle selling cable TV to building a nationwide logistics platform, Adam offers hard-won wisdom about sales, startup capital, leadership, rejection, and the mindset it takes to create a company people believe in!

What we discuss with Adam:

+ Early days selling snacks and cable TV

+ Transition from trading floor to entrepreneurship

+ Founding Trellus to support small businesses

+ Door-to-door validation and customer discovery

+ Challenges of raising startup capital

+ Building trust and emotional intelligence in sales

+ Importance of output over outcome

+ Power of referrals and relationships

+ Staying resilient through rejection

+ Structuring a strong startup team

Thank you, Adam!

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