Perfectly Mentored with Jason Portnoy EP198: Alex Cattoni: How to Write Words That Sell
Jan 11, 2023
57:06
Writing copy is the most undervalued and yet most important skill in marketing. In this episode, Jason brought in a master.
Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!
In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!
Topics Covered
- What has been the biggest change in copywriting? [4:10]
- Who had the biggest impact on you? [7:58]
- Thoughts on AI services like ChatGPT and impact on advertising [12:03]
- The importance of having an irresistible offer and how to craft one [20:12]
- Dealing with imposter syndrome [30:32]
- What are "triggers" in copy and some examples of great ones? [36:55]
- What’s the right way to ethically use persuasion in ad copy? [42:04]
- What elements of writing copy do you use for video? [45:04]
- What’s your storytelling process? [47:25]
- Examples of some really good hooks/hook formulas? [51:25]
Connect with Alex Cattoni
Connect with Jason Portnoy
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