GHP #10 - Earning Development Hours Through Podcasts and Building a Reputable Start-Up with Adam Bercovici!

Adam is the Co-Founder and Chief Revenue Officer at Luminari, a professional community for CPAs. Their flagship product is LumiQ, a mobile podcast app where you can get verifiable professional development hours for listening to engaging conversations with business leaders on their experiences and areas of expertise.   After gaining experience in the industry as a marketing professional, Adam realized that the growing podcast market could solve a common issue faced by industry professionals that hold designations - professional development hours. Earning these hours each year usually meant attending conferences or workshops that not everyone is keen on. So Adam decided, instead of going to workshops for these hours, why not bring the hours to ourselves through podcast listening that brings industry expertise to our fingertips? Just like that, the idea for Luminari was born!  We talk to Adam about his journey of building a reputable professional development platforms, how his corporate experience helped him scale the company, and the ins and outs of working with a start-up.   We hope you enjoy this conversation!

Show sponsored by Podcorn - visit podcorn.com today!

2:00 - Transition from the corporate world to the start-up world   4:10 - Negotiating a new position at the same workplace   8:20 - How to become more marketable  14:01 - The value of your network 24:09 - The story of Luminari 32:04 - Branding and the importance of trust 36:35 - Automation in the Finance/Accounting industry 41:49 - Advice to new graduates 47:35 - How to switch careers 50:48 - The story of John 58:12 - Lightning Round