Leveraging Long-Term Tenure with Who What Wear's Kat Collings & Brianna Mobrem

Hey listeners, welcome back to WorkParty! I’m so excited for today’s episode. I’m chatting with not one but two trailblazers in fashion media who have played integral roles in shaping fashion’s digital presence. Kat Collings, editor-in-chief of the premier fashion website WhoWhatWear.com, and Brianna Mobrem, President and CFO at Clique Brands, are at the helm of their industry, changing the way women feel about fashion and beauty.

 

Under Kat’s leadership, Who What Wear received Digiday's most innovative publisher award, readership grew 117%, and sales driven from content had a meteoric rise of 230%.Top line revenue grew 1500% over the course of Brianna’s tenure, while her financial expertise and deep knowledge of the business has been instrumental in leading multiple fundraising rounds for Clique Brands. 

 

Both lead the company and its goal of championing the idea that style is inclusive and attainable by all. Today we’re talking about their path to success in style, and the moves that set them ahead of the rest.

 

Sponsors:

• Face Foundrie | Use code PARTY at checkout for $20 off your first service or online order. Visit facefoundrie.com or @facefoundrie on Instagram for more info! • NetSuite | Head to netsuite.com/party for this special one of a kind financing offer on the number one financial system for growing businesses.

 

Resources:

• To join the WorkParty click HERE
• To connect with Kat Collings click HERE
• To connect with Brianna Mobrem click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with Who What Wear click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

Produced by Dear Media