The Unstuck Church Podcast with Amy Anderson 3 Communication Challenges for Churches (Part 2) - Better Communication with Insiders - Episode 409
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Aug 13, 2025 Blue Van Dyke, an expert at Studio C, shares his passion for helping churches communicate better with their congregations. He highlights the need for churches, especially larger ones, to connect more effectively with their insiders. The conversation dives into pursuing personalized engagement strategies and utilizing an omni-channel approach to keep members involved. Blue emphasizes the importance of tailored messaging and integrating announcements into sermons to foster genuine connections and improve the overall church experience.
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Members Want To Feel Known
- Blue Van Dyke argues churches must make members feel known by applying marketing engagement skills to ministry.
- He says churches often care but fail to demonstrate it through their messaging and personalization.
Shotgun Messaging Backfires
- Shotgun messaging (everybody, everywhere, all the time) signals indifference to recipients.
- Blue warns a wrong message is not neutral; it can be counterproductive and alienating.
Real Examples Of Tone-Deaf Messages
- Blue shared examples where ill-targeted messages landed badly, like a pastor receiving a breastfeeding class invite.
- Another woman received a cheerful message the day after her husband's funeral, which felt insensitive.