EP31: Why Do eCommerce Agencies Suck? Lessons Learned and Red Flags to Avoid

Jan 23, 2025

The hosts dive into the often murky world of eCommerce agencies, highlighting the importance of clear KPIs and communication for success. They explore the pros and cons of various agency types, from full-service giants to freelancers, and share practical advice for selecting the right partners. The discussion turns to the evolving impact of AI on agencies, predicting potential cost reductions and increased efficiency. With a mix of humor and real-life anecdotes, they tackle the complexities of agency relationships and strategies for navigating them effectively.

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ANECDOTE

Agency Overcharging

Brian McDonald recounts dealing with a full-service agency that overcharged Oma's Pride.
The agency exploited the business owners' lack of financial expertise.

ADVICE

Avoid Freelancers for Critical Tasks

Amer Grozdanic advises against hiring freelancers for critical tasks due to the risk of single points of failure.
Agencies offer redundancy and broader expertise.

INSIGHT

Agency Needs Vary

Different businesses have different needs when choosing agencies.
A full-service agency might suffice for some, while others require specialized expertise.

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