Customers Are Killing Small Businesses with Kristen Corral

Small businesses are fighting to survive and customers may be making it harder.

Kristen Corral shares why today’s consumers hold small business owners to impossible standards, and Alyssa Nolte explores how that pressure is reshaping customer relationships. Together, they rethink what it means to support local businesses in a world of instant reviews, social media callouts, and big-brand expectations.

Why listen?

If you’ve ever wondered why small business feels tougher than ever, this conversation will open your eyes. Kristen has built multiple restaurants and knows firsthand how customer behavior has shifted since the pandemic.

Alyssa brings her own stories of leading and coaching through change, connecting the dots to how all of us build stronger customer relationships.

3 key takeaways:

• Customers now expect small businesses to deliver like big corporations...without the resources.
• Negative reviews and online backlash can crush visibility and morale faster than ever.
• Transparency, community ties, and authentic storytelling are the best defenses.

This is a must-listen for anyone rethinking how we show up for customers and how customers show up for us.