#078: Allie Egan Reversed Her Autoimmune Diagnosis - Then Built Veracity to Help Others Do the Same

Allie Egan, founder and CEO of Veracity, joins us to unpack how her personal health journey led to launching one of the most innovative brands in holistic wellness. After stints in banking, private equity, and high-growth DTC fashion, Allie built Veracity to help people get to the root of their health issues, starting with hormone and biofactor testing.

In this episode, Allie shares the story behind reversing her own Hashimoto’s diagnosis, how she balances building a venture-backed business with raising two kids, and the systemic issues in modern healthcare that inspired her to act. She also dives into practical wellness advice, the business of building trust in supplements, and why education, not hype, is the real growth engine.

00:00:00 – Introduction: Meet Allie Egan, Founder & CEO of Veracity

00:04:04 – The Health Scare That Changed Everything: Diagnosed with Hashimoto’s

00:09:17 – Why Founders Need to Question Everything - Even Their Doctors

00:21:29 – No Such Thing as Balance: How Allie structures work, family, and focus

00:29:35 – Why Wellness Is Broken: A fresh take on preventative health and biohacking

00:37:29 – The Most Overhyped Wellness Trend (and what to do instead)

00:39:21 – Why You Shouldn’t Use Mouthwash (and other gut health surprises)

00:46:09 – From Operator to CEO: The future of DTC and what’s changing in e-commerce

00:51:10 – Why She Runs Marathons: The mindset behind endurance - at work and in life