109: Stacey Owen - Perfecting The Sales Process & Social Media Struggles

Stacey Owen—a leading lady of creativity!
Stacey is not only a professional photographer, but she is also a co-founder of a non-profit co-working society and the founder & CEO of Pepper—an award-winning creative agency that provides modern marketing and content strategy to small businesses and entrepreneurs around the world.

How does she do it?! Well, Pepper was created when Stacey was on the brink of burnout as a successful photographer (running Noir Stories and Stacey Krolow Photography) and was unable to find someone to outsource to who was specifically niched in the creative industry—someone who understood the creative mindset and how art is the passion that drives us.

Light bulb! After exhausting all avenues and talking with other friends in the industry, she realized there was huge potential for starting her own company made up of badass marketers for creative-type business owners. While Pepper began as a virtual assistant company that worked with North American creative clients, in less than a year, the company went international and started working with clients around the world. Pepper is now a creative agency that provides services such as custom marketing strategies, SEO, branding, websites, social media management, blogging, newsletters, Pinterest, and more for creative entrepreneurs from many different industries, not just photography!

In 2020, a lot of Pepper’s creative clients—who are largely in the wedding photography and videography industry—took a blow to their businesses due to the pandemic and Pepper wanted to do something to boost them up! This is where Conference + Chill: The Virtual Photo Gathering was born. It was one of the first of its kind! C+C was a live, virtual conference that began with a 4-day, virtual event in July of 2020 and ran for two years, providing positive energy and epic education that was accessible to everyone!

Since then, Pepper has developed educational marketing courses through Pepper U. This do-it-yourself option for business owners allows entrepreneurs to learn at their own pace and acquire marketing tactics relevant to their businesses. But they didn't stop there! Pepper has also created individual courses tailored to address some of the most common questions we've received. These courses encompass education on Google Business Profile and Google Analytics. Pretty amazing, isn't it?

Stacey is a passionate business owner and an entrepreneurial-minded go-getter! She is fuelled by the creative and brilliant brains that surround her, turning ideas into reality, and having meaningful conversations with cool individuals doing cool sh*t!