546. “How can I make my content speak to my ideal customer?” | Coaching Session

Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.

We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.

During our session, we'll explore:

• Understanding Your Customer: Identifying who your ideal customer is and where to find them.
• Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.
• Effective Messaging: Refining your product messaging to resonate with your target audience.

This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Radiant Home Products and how we can help her bridge the gap to success!

Resources:

• Support Chelsea’s business at radianthomeproducts.com
• Follow Radiant Home Products on Instagram: @radianthomeproducts
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss