On Your Terms® 243. Why Your Content is Driving Customers Away
Ever feel like you’re showing up consistently—posting, emailing, sharing—only to be met with… crickets? You’re pouring your heart into your content, but it’s not converting into customers. What gives?
In this episode, I’m breaking down a mistake I made with healthy brownies (yes, really) that’s basically a marketing metaphor for why your content might not be working. It turns out, if you’re leading with broccoli when your audience really wants mac and cheese, they’ll pass every time—even if it’s good for them.
This one’s short, sweet, and will change the way you write content forever.
In this episode, you’ll hear…
- Why your content might be falling flat even when it’s technically “good”
- The “brownie story” that reveals a powerful marketing truth
- How to identify your audience’s version of mac and cheese
- A simple framework for layering value (aka broccoli) into crave-worthy content
- What to say instead so your audience finally bites
Click here to find the full show notes and transcript for this episode.
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