130. Building Immersive Ad Tech During Game-ageddon With AdInMo COO Joanne Lacey

Share your opinion on the future of game monetization in their market research survey with a chance to win Gamesforum tickets!

In this episode of Rise and Play, new cohost Tiffany Keller joins the podcast. Tiffany has spent the past decade in product management across several billion dollars plus earning franchises at three of Gaming’s top five acquisitions and the most downloaded games of the decade. She sits down with Joanne Lacey, COO and Board Director at Adinmo, a privacy-first in-game monetization platform working with free-to-play mobile game publishers and developers.They dive into her path to the executive suite in multiple ad ecosystem roles that span Board Director of the trade body shaping GDPR for mobile, senior roles in multiple start-ups that have gone on to be acquired by larger companies and a Board Trustee for a cancer charity. Jo shares her leadership philosophy as a “Defender” to foster team cohesion in remote working, even during instability such as the Ukraine conflict. Jo shares how Adinmo is shaping the evolving relationship between the gaming and advertising industries- highlighting the importance of understanding the intersection of player behavior and brand values to create valuable ad experiences in games.

For those experiencing layoffs or wanting a change, Jo advises how your career could branch out into adjacent game ecosystem roles.

Take their survey now for a chance to win Gamesforum tickets: https://www.surveymonkey.com/r/RGKZDK3

02:46 Introducing Joanne and Adinmo

07:21 Jo's Career Journey

17:58 Leadership and Company Culture

22:04 Navigating the Gaming and Advertising Ecosystem

26:15 Product Market Fit and Industry Trends

34:31 Career Insights and Opportunities

37:51 Conclusion- Take their market research survey now!

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