Design Talk (dot IE)
0208 - Publishing Board Games with Mark Cooke
Nov 14, 2023
Mark Cooke from Bright Eye Games discusses the practicalities of being a board game publisher, the challenges of creating sustainable products, the importance of conventions for generating interest, licensing issues in the industry, and the role of game mechanics in creating atmosphere. He also shares insights on the financial aspects of publishing games and the marketing strategies used in the industry.
37:34
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Quick takeaways
- A compelling pitch is crucial for game publishers to stand out among the competition and increase the chances of their game being picked up.
- Bright-Eye Games strives to make their board games more environmentally friendly by using compostable shrink wrap and recyclable materials, but faces challenges in manufacturing in countries with less advanced technology or higher production costs.
Deep dives
Mark Cook's Path and Approach to the Business of Publishing Board Games
Mark Cook from Bright-Eye Games shares his journey into the gaming industry, starting from his childhood experience of playing traditional board games with his family to discovering modern hobby board games. He pursued a career in project management before joining a board game company and eventually founding his own publishing company. Bright-Eye Games focuses on publishing light-hearted, family-friendly games that offer fun and enjoyment for all.
