IN CLEAR FOCUS: Rich Kahn, co-founder and CEO of Anura.io, delves into ad fraud, projected to cost businesses $100B this year. Rich shares insights on identifying fraudulent traffic, including Sophisticated Invalid Traffic (SIVT), using advanced detection techniques. He emphasizes third-party certification, cohesive fraud prevention strategies, and why marketers must reject fraud as a business cost. Explore how vigilance and Anura’s solutions can protect budgets and improve ad performance.