The Innovative Agency 132. Why Authenticity is Key to Marketing to College Students
As far as marketing segments go, college students skew towards being more environmentally and socially conscious. As a group, they also tend to respond to authentic messaging.
But don’t let that lead you to think that they are one broad homogenous category. College students, on the contrary, are a diverse and dynamic group, and for your marketing to be successful, segmentation is key.
In this episode, I talk with Steve Schubert, Co-Founder & Partner at Newbridge Marketing Group, about how to create resonant messaging for college-aged students.
We discuss:
- How to segment such a diverse group of people
- The power of a peer-to-peer model
- Misconceptions around the college student audience
Mentioned during the podcast:
- Reach out to Steve: Steve@NewbridgeMG.com
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