Jared Siegal, Founder and CEO at Aditude, discusses navigating post-fundraising operations, insights on publisher strategies in Q4, digital changes in the publishing industry, challenges in the advertising industry, and personal interests like whiskey tasting in Edinburgh.
Attitude focuses on talent expansion to grow strategically and increase team size for sustained success.
Attitude plans marketing collaborations and product acquisitions to elevate brand presence and competitiveness in the industry.
Deep dives
Series A Funding and Growth Plans
Attitude recently secured $15 million in Series A funding from Bullishing Capital, marking a significant milestone in their growth journey. The focus now shifts towards expanding the team, with plans to increase their current 16 employees to around 21-22 by year-end, and potentially reaching the mid-30s by the end of 2024. This growth trajectory emphasizes a strategic focus on talent acquisition, with new hires across departments and a keen eye on developing the company's human capital for sustained success.
Marketing Strategy and Acquisitions
Aside from talent expansion, Attitude is gearing up for enhanced marketing and PR efforts to elevate their brand presence and industry visibility. Partnering with volition, known for its robust marketing capabilities, underpins Attitude's strategic move to enhance its market positioning, website revamp, event sponsorships, and overall brand resonance. Furthermore, the company is exploring acquisitions of complementary products to fuel rapid growth by integrating smart tech and talent effectively to elevate their competitive edge.
Industry Challenges and Adaptation for Publishers
While industry shifts like regulatory changes and tech advancements pose challenges for publishers, especially with the looming shift away from third-party cookies, proactive adaptation is critical. Navigating the complexities of evolving ad tech landscapes requires publishers to embrace testing, innovative strategies, and agile responses to optimize revenue opportunities amidst market uncertainties. The industry's collective effort towards standardization and collaboration across SSPs, DSPs, and publishers is pivotal to driving impactful changes and fostering a cohesive ecosystem for sustainable growth and efficiency.
In this episode, Rob chats with Jared Siegal, Founder and CEO at Aditude. They dive into the issues facing publishers in Q4 heading into 2024, how difficult it is to make real change, and even a little whisky in Edinburgh.
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