The Significance of Spring Festival Travel

The Spring Festival, or Chinese New Year, is a deeply rooted cultural event that drives an unparalleled travel phenomenon known as Chunyun, which sees approximately 9 billion trips made across China over a 40-day period. This extraordinary migration is primarily motivated by the desire for family reunification, as individuals return to their hometowns to celebrate this significant holiday. With rising urbanization, the nature of travelers has evolved, including not just students and migrant workers, but also the elderly parents of these workers joining the migration for reunion. This shift illustrates the growing importance of the festival as a symbol of family values and cultural heritage within modern Chinese society.