Leading Learning Podcast 161: The Uberization of the Learning Business with Tom Morrison
Are you prepared to face the potential disruptors to your learning business? Or – even better – are you positioning your organization to be the next big disruptor of your market?
Return guest Tom Morrison, CEO of Metal Treating Institute (MTI), is a highly-sought after keynote speaker, and author of multiple books, including most recently, The Dash: Making Sure Your Obituary Won’t Suck. And a key concept that he speaks about is around the idea of “uberization” – a term based on the highly successful market disruptor that we all know, Uber.
In this episode of the Leading Learning podcast, Jeff talks with Tom about the concept of uberization including how it applies to learning businesses and how to avoid being “uberized”. He also talks about what MTI is doing with their highly successful e-learning and certificate programs to solidify their niche in the market.
Full show notes available at https://www.leadinglearning.com/episode161.
Our sponsor for this episode is Learning • Technology • Design™ (LTD), our annual virtual conference designed specifically for those who work in the business of lifelong learning, continuing educati
on, and professional development. This will be our fourth time offering LTD, and we know from all the feedback we have received that past attendees have found it a unique and highly valuable experience. Registration is open at ltd.tagoras.com, and through the month of November we are offering reduced pricing as well as the opportunity to extend a complimentary invitation to a colleague or friend who has not attended LTD before.
We are also offering the opportunity to be a Patron for the event, an option that may be of interest to companies that serve learning businesses. You can find out about that by going to ltd.tagoras.com/patron. And we would like to spotlight some of our current patrons including Web Courseworks, makers of the Course Stage LMS, and Event Garde, a professional development consulting firm committed to lifelong learning.