Marketing as a Profit Center featuring Llibert Argerich

Llibert Argerich, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore ROI-driven strategies that marketers can and must use, why local market strategy outperforms national campaigns for fragmented industries, and how AI is transforming customer-to-pro matching at scale. Backed by rich experience, Llibert offers actionable frameworks for driving measurable growth without breaking the bank.

If you’re looking to do more with less and transform your marketing team into a business enabler, this conversation is for you.  

What You'll Learn:

• How to reframe marketing budgets as profit drivers
• Why it’s critical to shift from being a marketing practitioner to an enabler who removes barriers
• The Local Market Strategy Framework for hyper-local industries - reducing risk while building brand equity responsibly
• How to leverage AI for product-market fit as your primary marketing engine and fuel brand awareness
• The discipline of constraint-driven innovation - protecting profitability while still investing in brand-building initiatives
• How to build cross-functional credibility with CFOs and leadership, positioning marketing as a strategic partner, not a department seeking blank checks.

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