The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 896: Pinterest Myths That Are Sabotaging Your Strategy (And What to Do Instead)
Jul 16, 2025
Discover the surprising truth about Pinterest as a powerful search engine rather than just a social media hub. Mythbusting reveals that constant engagement isn’t essential for success. Learn how quality and consistency in pinning can drive better results. Effective strategies include leveraging Pinterest for user intent and SEO to boost engagement and conversions. Plus, get inspired by the idea of strategic content repurposing to unlock long-term marketing benefits!
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Pinterest Is a Search Engine
- Pinterest is not a social media platform like Instagram or TikTok; it's a search engine.
- Treat Pinterest more like Google by using search engine optimized tactics rather than real-time engagement strategies.
Use Volume and Variety
- Create volume and variety by making multiple pins per piece of content using different headlines, colors, and images.
- One pin rarely moves the needle; aim to make many pins to appeal to different audiences and increase traffic.
Fresh Pins Revive Old Content
- Fresh content on Pinterest means a new pin design, not new ideas or posts.
- Repurpose old URLs with new pin images to keep content relevant and increase traffic without constant new creation.